Wednesday, 15 December | 2:15 PM - 6:00 PM | Room 308A

Presented in English / 영어로 발표 됨

Cross-Cultural User-Interface Design

Wednesday, 15 December | 12:15 am - 4:00 am | Room 308A

User interfaces for desktop, web, mobile, and vehicle applications reach across culturally diverse user communities, sometimes within a single country or language group, and certainly throughout the world. If user interfaces are to be usable, useful, and appealing to such a wide range of audiences, user-interface and user-experience developers must account for cultural preferences in globalizing and localizing products and services. In this tutorial, attendees learn about culture models, culture characteristics, and practical principles and techniques of design and analysis that are immediately useful in both current and next-generation products and services. As the course concludes, attendees have an opportunity to put their new understanding into practice through a series of pen-and-paper exercises.



Intended Audience

Software engineers, human factors specialists, marketers, business analysts, product/service managers, technical documentation specialists, interaction designers, user-interface designers, ethnographers, usability specialists, web designers, user-experience designers.

Presentation Language

Presented in English / 영어로 발표 됨


Some familiarity with basic concepts of user-interface design, also called human-computer interaction, interaction design, or experience design.


Session 1: 14:15-16:00
14:15-14:30 Lecture 0: Introduction to Content and Speaker 
14:30-15:15 Lecture 1: Culture Dimensions and UI Design
15:15-15:45 Lecture 2: Culture and Corporate Web Design
15:45-16:00 Lecture 3: Best of Breed Culture Dimensions

Break: 16:00-16:15

Session 2: 16:15-18:00
16:15-16:30 Lecture 4: Applying Cultural Models to UI Design
16:30-16:45 Lecture 5: Culture UI Testing Case Study 
16:45-17:15 Lecture 6: Culture and Mobile UI Design
15:15-17:30 Lecture 7: Web 2.0 UI Design and Culture
17:30-17:45 Lecture 8: Social Network Sites and Culture
17:45-18:00 Closing Discussion: Time permitting

Aaron Marcus
Aaron Marcus and Associates, Inc.

Instructor Bios

Aaron Marcus is the world's leading designer and analyst focusing on cross-cultural user-interfaces. He was the first to write about this topic, in 1991, and the first to organize sessions at SIGGRAPH, SIGCHI, and UPA on the subject. He has written or co-written six books and more than 250 articles. His design, analysis, evaluation, and research company, founded in 1982, has worked on more than 500 projects, including several for Samsung. He lectures and tutors about user-interface design and culture world-wide.