Sunset Boulevard

Interactive narrative hits the street. Motorists on Hollywood's legendary Sunset Boulevard activated and controlled a drive-by soap opera playing on two outdoor billboard-sized TVs at Billboard Live, a high-tech nightclub.

Two ubiquitous consumer technologies (radio car-security keyfobs and garage-door openers) allowed the story to be steered by radio signals from the passing vehicles of this driven metropolis. Viewer participation ignited curiosities about quotidian dramas and life behind closed doors as the electronic garage door, on the screen, opened to reveal unexpected secrets. A soundtrack was transmitted on an ultra-low-power radio station associated with the displays.

Viewers at the Los Angeles Convention Center also observed and participated in the Sunset proceedings.

Scott Minneman
Xerox PARC
3333 Coyote Hill Road
Palo Alto, California 94304 USA

Margaret Crane, Dale MacDonald, Scott Minneman, and Jon Winet