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Tour Ancient Rome at SIGGRAPH 2008 in Los Angeles

For Immediate Release
4 August 2008

For further information:
Brian Ban
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+1.773.915.5050 fax

(Chicago, IL) - A significantly enhanced version of Rome Reborn will make its public debut at SIGGRAPH 2008 this August in Los Angeles. It is one of several cutting-edge New Tech Demos that exemplifies how the past invigorates the future of computer graphics and interactive techniques. Considered the largest virtual reconstruction, cultural heritage, and digital archaeology project to date, Rome Reborn is an international collaboration designed to create an interactive 3D digital model that illustrates the urban development of ancient Rome.

Rome Reborn showcases new approaches for exhibiting historical findings in museums, classrooms, and on the Internet. Approximately 7,000 buildings recapture Rome at the peak of its glory in 320 AD, at the time of Constantine the Great. The project opens new channels for education, collaboration between scholars, and communication of archaeology to the general public.

"Rome Reborn is re-inventing the way we explore, understand, and celebrate our past by bringing together technologies that invigorate and define the future of computer graphics and interactive techniques," said Cole Krumbholz, SIGGRAPH 2008 Associate Producer of Encounters. "This exhibit demonstrates the impact modern computer graphics is having on other fields, such as archeology and the humanities."

In real time, visitors to the exhibit will be able to explore the ancient city landscape and its numerous buildings and immerse themselves in the reconstructed 3D models of ancient Roman architecture, rendered interactively.

Several industry and academic partners have collaborated to create Rome Reborn. These include IATH, IBM, Illustrious, mental images, Past Perfect Productions Srl., Procedural Inc., the Politecnico di Milano, UCLA, and Mersive Technologies - each one contributing creative content with computer graphics technologies that combine to deliver interactive experiences of ancient Rome.

"Rome Reborn represents a unique partnership between humanists and computer scientists inside several universities and between the industry and the academy," said Bernard Frischer, a professor at the University of Virginia and project director. "Working together, we have realized the centuries-old dream of reconstructing the greatest and most powerful city of the ancient world. The result is an invaluable resource for education, research, and tourism. But Rome Reborn is only the beginning. Great cultural heritage sites such as Colonial Williamsburg, Giza, and the Sacred Valley in Peru - to mention just a few - are next on our agenda."

“"e are thrilled to be a part of the Rome Reborn Team," said Ludwig von Reiche, Chief Operating officer, mental images. "Our RealityServer played an integral role in bringing this project to fruition as it is the only 3D web application services platform that allows for real time remote visualization and collaboration in many industries and application areas."

The exhibit will also feature a series of scheduled talks by representatives of the participating Rome Reborn partners, detailing how this unique and ambitious project was brought to life. Registration for the conference and exhibition is open to the public To learn more about Rome Reborn and the other technology exhibits on display at SIGGRAPH, please see New Tech Demos.


SIGGRAPH 2008 will bring an estimated 30,000 computer graphics and interactive technology professionals from six continents to Los Angeles, California, USA for the industry's most respected technical and creative programs focusing on research, science, art, animation, gaming, interactivity, education, and the web from Monday, 11 August through Friday, 15 August 2008 at the Los Angeles Convention Center. Celebrating its 35th year, SIGGRAPH 2008 includes a three-day exhibition of products and services from the computer graphics and interactive marketplace from 12-14 August 2008. More than 250 international exhibiting companies are expected. Registration for the conference and exhibition is open to the public. More details

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