Attribute Activation: An Approach for Learning Visual Representation

Thursday, 3 August, 9 - 9:30 am
Room 157

Attribute activation is a technique based on cognitive theory that can be used in constructing and critiquing visual images. It is meant to slow students down to systematically process an image or consider the important elements that need to be part of a portrayal. This paper includes a literature review that explores the power of visual literacy for learning; individual differences in visual processing, visual selectivity, visual problem solving, and attribute activation theory; how new media and technology can be used to enhance this technique; and the implications for visual education.

Marlo Steed
University of Lethbridge
marlo.steed (at)