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Motionary: A Dictionary of Meaning in Motion
Thursday, 11:45 am - noon
Room 502B

Expression of meaning in motion graphics can be accomplished through understanding of metaphors used in everyday language. This paper is a report of an instructional design strategy used to apply Lakoff & Johnson's theoretical approach to metaphors of the everyday, in their book Metaphors We Live By, to the development of metaphors for motion graphics based on typographically enhanced message design. For example, Lakoff argues that OBLIGATIONS (concept) ARE POSSESIONS and, we may add, ARE HEAVY (meta-concepts).

Metaphorical concepts like these were used to start the design process. Students were asked to research a metaphor based on everyday language and convey its meaning through motion graphics and typographic manipulation. Because of its vernacular basis, this exercise gives a glimpse of how ordinary, everyday experiences can enrich graphic design practices. Nearly 100 short animations were compiled and turned into a web site entitled Motionary, a dictionary of meaning in motion.

Petronio A. Bendito
Purdue University

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Conference 8-12 August, Exhibition 10-12 August.  In Los Angeles, CA