Project Number

201

Title

Sunset Boulevard

Description

Participatory interactive narrative for passing motorists.

Contact

Scott Minneman

Affiliation

Xerox PARC

Address

3333 Coyote Hill Road 
Palo Alto, California 94304

E-mail

minneman@parc.xerox.com

WWW

Year

1997

Reference

SIGGRAPH 97 Visual Proceedings

Project Details

Interactive narrative hits the street. Motorists on Hollywood's legendary Sunset Boulevard activate and control a drive-by soap opera playing on two outdoor billboard-sized TVs at Billboard Live, a high-tech nightclub. 
 
Two ubiquitous consumer technologies (radio car-security keyfobs and garage-door openers) allow the story to be steered by radio signals from passing vehicles. Viewer participation ignites curiosities about quotidian dramas and life behind closed doors as the electronic garage door, on the screen, opens to reveal unexpected secrets. A soundtrack is transmitted on an ultra-low-power radio station associated with the displays.

Sight

billboard televisions

Sound

local area radio transmission

Touch

garage door opener, security keyfob

Smell

Taste

Other

Emergence

5 - Established, Finished

Intent

3 - Application (expression, enabler)

Primary

309 - entertainment

Secondary

203 - interactive paradigm, technique

Remarks

 


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