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Sketches & Applications


Commercial Successes
Chair: Aaron Pfau , Industrial Light & Magic
Digital Cars
The history of CG-cars development at Digital Domain, from Plymouth Neon (1996) and Chevy Blazer (1997) to Dodge and Pontiac (1998).
Bob Hoffman
Digital Domain
300 Rose Avenue
Venice, California 90291 USA
Creating a Digital World from Scratch: The Launch of the First Union Bank Advertising Campaign
Combining several different techniques for a desired effect is a staple of computer graphics production. For First Union Bank, Industrial Light & Magic created a new world with cutting-edge and traditional techniques.
Mary Beth Haggerty
Industrial Light & Magic
PO Box 2459
San Rafael, California 94912 USA
Designing, Directing, and Animating New Proprietary 3D Characters for Advertising Campaigns
The constraints of producing a commercial can seem overwhelming, but many classical forms are very restrictive (sonnets and Haiku, for instance). A tremendous amount of great work has been created by treating constraints as liberating, so why not take a similarly optimistic and enabling approach to making spots?
Mark Voelpel
R/Greenberg Associates Digital Studios
350 West 39th Street
New York, New York 10018 USA

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