Transmedia applications blur the line between physical play in the real world and virtual play in the digital world. Are these applications precursors to eventual integration of the computer into more aspects of daily life? As they distribute the play experience over different media, are they still considered "applications," or have they become "toys" in which the computer is now only part of the total experience? This panel of professionals who have begun to tackle these issues analyzed the theory and practice behind transmedia, and gave live demonstrations of transmedia products.
Moderator
Steve Schklair
Quantum Arts
Panelists
Christian Greuel
LEGO A/S, SPU-Darwin
Michael Patrick Johnson
Massachusetts Institute of Technology
Andy Rifkin
Mattel Media
Erik Strommen
Microsoft Corporation
Steve Sutyak
Hasbro Interactive
