Exhibitor Tech Talks

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Get the inside story direct from the commercial developers of tomorrow's hot hardware, software, and systems. Join question-and-answer exchanges and one-on-one conversations with the presenters after each presentation by exhibitors who participate in the SIGGRAPH 2010 Exhibition.

Exhibitor Tech Talks

AMD

Tuesday, 27 July | 11:15 AM - 12:15 PM | Back of Hall H

Intel Corporation

Tuesday, 27 July | 2:15 PM - 3:15 PM | Back of Hall H

Enabling Your Application to Take Advantage of the Intel® Media SDK and Intel® HD Graphics for Your Video Decode and Encode

The powerful and flexible Intel® Media SDK gives you the freedom to create a single code path for software-optimized and hardware-accelerated video encode, decode, and pre-processing functions in your media applications. Learn how to unleash the power of Intel® HD Graphics for your media creativity. Topics include:

· Intel® Media SDK overview
· How to use the Intel® Media SDK API
· How other application developers have taken advantage of the Intel® Media SDK and the Intel® HD Graphics

Presented by: Scott DiMicco, Intel Corporation

AMD

Wednesday, 28 July | 11:15 AM - 12:15 PM | Back of Hall H

CCT International

Wednesday, 28 July | 2:15 PM - 3:15 PM | Back of Hall H

C3D: 5D and Beyond

CCT (the software arm of CCC International, a major EPC contractor) is a leader in the field of 5D construction. As a 3D-based visual framework for visualizing and controlling a construction-project life cycle, C3D is widely used on large construction projects to provide custom solutions for site engineers, project managers, control managers, and project owners.

In this talk, CCT introduces the concept of 5D construction and its applications to the construction market. The talk includes a demonstration of CCT’s 5D generic framework and massive model-visualization engine featuring the highly interoperable HyperModel (US Patent 12/578,521), where solution providers and end users can create project semantics and workflows with dynamic links to the 3D model. Other module demonstrations include: the semantic-based InfoVis Engine, the massive Model Rendering Engine, the reporting engine, and the system-integration engine. The talk concludes with case studies and live demos.

Web3D Consortium

Wednesday, 28 July | 3:45 PM - 4:45 PM | Back of Hall H

X3D: Delivering New Dimensions on the Web

X3D is the only open-standard (ISO), royalty-free file format and run-time player specification for 4D virtual environments. It remains the most robust and versatile open standard for implementation of high-integrity and highly capable 4D multimedia information spaces. With multiple encodings and API bindings, it is compatible with many web and industry technologies. The data-integration capacities and the rich set of componentized features are rapidly expanding X3D's value across applications, from mobile to AR, CAD, and medical.

This talk reviews the current state of the innovative X3D community of content and application developers, and their work to ensure interoperability, longevity, and ownership of your content. See the latest real-world interactive 3D applications and find out how you can build and protect your content investment in this ever-changing competitive market.

Presented by Virginia Polytechnic Institute and State University, Bitmanagement, Fraunhofer Heinrich-Hertz-Institut, the Naval Postgraduate School, and others.

Intel Corporation

Thursday, 29 July | 9:45 AM - 10:45 AM | Back of Hall H

Inspecting Complex Graphics Scenes in a Direct X Pipeline
Tweaking graphics for video games is a unique skill. As artists become increasingly technical, they need a better understanding of how their work runs on graphics hardware. Intel’s Graphics Performance Analyzer is a tool that's designed to dive into frames, figure out the bottlenecks, and experiment with solutions. In this exploration of the modern requirements for graphics in video games, attendees learn how to analyze and tweak gameplay visuals for maximum performance and quality.

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