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32. Cross-Cultural User-Interface Design
Tuesday, Half Day, 8:30 am - 12:15 pm
Room 16 A-B
Level: Beginning

New terms and concepts for understanding cultural dimensions (power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance, and long-term orientation) and their relationship to design of user-interface components (metaphors, mental models, navigation, interaction, and appearance). This course is designed for user-interface and information-visualization designers, software developers, human-factors specialists, cognitive scientists, technical documentation specialists, teachers, and researchers.

Prerequisites
Basic knowledge of user-interface design.

Topics
Globalization, localization, and the dimensions of human cultures.

Organizer
Aaron Marcus
Aaron Marcus and Associates, Inc.

Lecturers
Eugene Chen
Aaron Marcus
Aaron Marcus and Associates, Inc.

Schedule

8:30 Introductions: Participants' Examples of Challenges in Communicating With Other Cultures
Marcus, Chen
8:45 Lecture 1: Cross-Cultural User-Interface Design: Accounting for Cultural Preferences, Acceptance, and Constraints
Marcus, Chen
9:00 Exercise 1: Role-Playing Exercise
9:30 Complete Lecture 1
Marcus, Chen
10:15 Break
10:30 Lecture 2: How to Work With Cultural Models: Examples from China and Germany
Marcus, Chen
10:45 Begin Exercise 2: Each Group Analyzes One UI Component
11:30 Finish Exercise 2: Each Group Presents Report
Noon Conclusion: Questions and Comments
Marcus, Chen



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