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Meet
the Power Buyers
Buyers
will arrive at SIGGRAPH 2002 with approved plans to purchase
products, systems, and services during the 12-month period
following the Exhibition. Following SIGGRAPH 2000, more
than half of the attendees planned to spend over $50,000
annually, and the average expenditure for the type of
products exhibited was $691,000.
Expenditures on graphics
products for the year following SIGGRAPH 2000:
SIGGRAPH 2002 Will Attract a Broad Range of Industries
SIGGRAPH 2002 is the place where you can meet face-to-face
with representatives from the top organizations. Ninety
percent come to SIGGRAPH with buying influence for one
or more of the products displayed in the SIGGRAPH Exhibition.
|
|
Organization's
Primary Business
|
|
| Animation |
14% |
| Advertising/Graphic
Design |
8% |
| Web-Based
Development |
8% |
| Education |
8% |
| Video
Production |
7% |
| Entertainment |
7% |
| Software
Development |
7% |
| Research/Development |
5% |
| Computer
Graphics Consulting |
4% |
| Fine
Arts |
3% |
| Broadcasting |
3% |
| Government/Military |
2% |
| Architecture |
2% |
| Communications |
2% |
| Computer/Peripherals
Manufacturing |
1% |
SIGGRAPH 2002 Attendees Seek the Products That Will
Help Them Succeed
These are the people who have the responsibility to discover
the products and technologies that will help their companies
be more productive and their employees work better and
faster.
Attendance
Profile
|
|
| President/Owner |
24% |
| Manager |
12% |
| Educator/Professor |
8% |
| Graphic/Fine
Artist |
16% |
| Film/Video
Animator |
16% |
| Engineer |
11% |
| Scientist/Researcher |
6% |
| Training |
9% |
| Web
Developer/Internet Specialist |
4% |
| Other |
3% |
| Some
respondents indicated multiple profiles. |
|
Reach an Exclusive Audience
For five out of every 10 SIGGRAPH buyers, this will be
the only trade show they attend this year. SIGGRAPH attracts
a devoted and loyal audience. In fact, no other show attracts
more than 15% of the SIGGRAPH audience.
Ready for Business
Attendees come with a common goal: to experience first-hand
the latest technologies and products in the Exhibition.
Ninety-eight percent of the SIGGRAPH 2000 audience spent
three hours or more viewing products in the Exhibition.
The average attendee spent more than 12 hours on the exhibit
floor over the three days of the Exhibition.
Why
Attendees Indicate They Come to SIGGRAPH
|
|
| See
New Products |
93% |
| Learn
About New Technologies and Advanced Techniques |
93% |
| See
Specific Companies or Products |
83% |
| Evaluate
and Compare Companies for Purchase |
79% |
| Networking
With Exhibitors and Colleagues |
68% |
The Attendees are There With an Interest and Plan to
Buy!
SIGGRAPH 2002 is the most important sales and marketing
event of the entire year. Ninety percent have a role in
the buying decision, and 35% have final authority to make
purchases for the vast array of products and services
they come to see on the exhibit floor.
|
|
Product
Interest
(Percent of attendees from each product category)
|
|
2D/3D scanners
3D modeling
Animation
Business and financial graphics
CAD/CAM/CAE/CIM/robotics
Computer-video interfacing Desktop publishing
Digital cameras
Electronic publishing
Geographic information systems
Graphic art systems
Graphic design systems
Graphics accelerator boards
Graphics standards software
Haptic input devices
Hardcopy devices: photographs/slides
HDTV
High-performance graphics processors
High-resolution graphic display systems
Image processing
Industrial design
Information visualization
Input devices: digitizers, light pens, mice
Low-cost graphics systems
Medical imaging software
Motion capture
Multimedia/hypermedia
Networking: hardware, software, services
OEM components
Paint systems
PC add-on products
PC-based systems
Projectors
Rendering and image-synthesis software
Scientific visualization
Simulation
Storage devices: tape/disk
Video technology
Virtual reality
Web 3D
Web graphics development
Workstations |
40%
40%
67%
10%
18%
28%
19%
44%
18%
11%
38%
34%
39%
16%
25%
16%
13%
35%
39%
32%
34%
19%
22%
38%
33%
11%
40%
33%
21%
8%
33%
27%
30%
21%
36%
19%
29%
22%
33%
38%
33% |
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