Courses

User interfaces for desktop, web, mobile, and vehicle applications reach across culturally diverse user communities, sometimes within a single country or language group, and certainly throughout the world. If user interfaces are to be usable, useful, and appealing to such a wide range of audiences, user-interface and user-experience developers must account for cultural preferences in globalizing and localizing products and services. In this tutorial, attendees learn about culture models, culture characteristics, and practical principles and techniques of design and analysis that are immediately useful in both current and next-generation products and services. As the course concludes, attendees have an opportunity to put their new understanding into practice through a series of pen-and-paper exercises.