W. Bradford Paley:
Whether working as a designer or an artist the essence of my work
is interpretation. My goal as an interaction designer is to give visual
form to the ideas and work processes of my clients. As an artist I
try to do the same for beautiful hidden phenomena, preexisting in
the world. Once these are scene, the hope is that they will be remembered
in the viewerÌs everyday life.
We need a little help to see some of the most beautiful phenomena:
think of the fluid arabesques created in the air by any simple gesture
invisible until we add tiny particles of smoke. I choose my colors,
shapes, and motions to reveal my subjects, to let them express themselves
as clearly as possible.
Sometimes I need to limit or abstract the data feeds to remove the
'noise' that hid the beauty in the first place. But these choices
and abstractions are not the subject, they are just a filter. Showing
the nature of the filter is an important part of the work. I want
this to refer back to my subject phenomenon, not my interpretation,
as if to say Ïlook how simple the filter is; the beauty must
be in the subject..