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William Pensyl
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artist statement | technical statement | process



artist statement
My work must meet two primary requirements: it must have a strong conceptual viewpoint and it must be visually aesthetic. It doesn"t matter whether the work is created for commercial, communication or artistic and self-referential purposes. All art can be valued according to a set of criteria that is derived from its visual and formal elements. Conceptually driven work adds a layered set of criteria that can enhance the value of the work and the experience of the work by the viewer.

The fact that we use technology to create, produce or mediate the work and the experience of the work is really beside the point. All work must be able to transcend the technical. The value of the work must be found in vision of the artist and the execution of that vision that integrates the work as a whole.